Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
How the information we gather is used
ANY INFORMATION YOU WILLINGLY SUBMIT TO THE WEBSITE: Personal information like your name and email address are examples of the data that we may collect from you. An example of how such information is given out willingly is when you subscribe to a newsletter, submit an agreement online, or leave a comment. You might need to create a user profile that will enable you to have a username and password. While your username will be stored on our database, we won’t keep your password.
Any data collected from other people:
Your data might not necessarily come from you, it can come from other places. An example of this is when your Information is transferred to us from a third-party software you used.
Some information is collected about you and the device you used to log on to the website. We’ll log your IP address, pages you viewed, type of operating system, the website that referred you, the browser you’re using, the date and time you logged on to the website when you make use of the website. Information like the link you clicked on will be collected also because they are your activities on the site.
The use of your information
All the information that has been gathered might be used thus:
- To keep the website running
- To tailor the website to your identity, using it to create an account for you and to identify you as a user on the website
- So that information on promos like newsletters can be sent to you. Also, information on how to stop getting emails in the
- future will be contained in each promotion.
- For you to get administrative communications, like security alerts, administrative emails, technical notices, policy updates or confirmation emails
- To reply to any question you have or your comments
- To offer you user support
- For the tracking and measurement of website adverts
- Help you in processing your payment for any goods or service you bought via the website
- For the protection of your account against any activity that is illegal or was not authorized by you
Third-party use of personal information
When you explicitly authorize us to share your information, we may share them with third parties.
In order to service various aspects of the website, the website might use third-party service providers. The prospective privacy policies dictate each third-party service provider’s use of personal information. The following third-party service providers are currently used by the following websites:
GOOGLE ANALYTICS- information such as referring websites and user actions on websites is used and provided by this service tracks website. No other personal information is captured by google analytic but they may capture your IP address.
Wood fence SECURITY & ANTI SPAM- in order to protect the website from spam comments, this service is used for security against hackers and other attackers. Certain information will be collected by wordfence, some of which may be personal information you submitted to the website. Information such as name, email address, and IP address.
Your personal information is not shared at this time with any other third-party applications. From time to time, this may be amended based on the discretion of the website.
We will not sell, distribute or reveal your email address or other personal information without your permission except when required by law: however, personal information collected through the website to third parties who require all or portion of our business, which may be the result of the merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us might not be transferred or disclosed by us.
We may announce data which does not identify you alone, or when combined with data from other parties from time to time. For the purpose of marketing, advertisement, or other use, this type of anonymous data may be provided to other parties. Analytics or information collected from cookies might be examples of this anonymous data.
Publicly visible information
Certain information may be publicly visible if you create a user profile on the website or leave a comment.
Your privacy is very important to us.
We’ll make sure that any information you provide is safe with us. We have in place physical, electronic and managerial procedures protecting and making sure that your information is secure with us, with this, there will be no unauthorized access or disclosure.
A small file that requests your consent to be placed on the hard drive of your computer is what cookies are. The file is added immediately you accept it and the cookie is used in analyzing web traffic, or it informs you when you visit a specific site. With cookies, web applications are able to reply to you personally.
By gathering information and data on your preferences, we can personalize the operations of the web application to suit your needs, likes, and dislikes.
We’re able to identify the pages that are being used with the help of traffic log cookies. With this, we’ll able to gather data to analyze traffic on our website, thereby helping in the improvement of our website so that we can tailor it to suit the needs of our customers. We’ll immediately remove the data from our system after using it for the purpose of statistical analysis.
With cookies in general, we’re able to monitor the pages that you find useful or the one you do not believe is useful to you, and with this, we can provide a website that is better for you. Apart from the information you shared with us, a cookie will not give us access to any other information about you on your computer.
You can either decline or accept cookies. A lot of web browsers accept cookies automatically, but you can tailor your browser to ask for your permission before accepting or declining cookies. This might not allow you to use the site to its full advantage.